The limited FIRST EDITION was limited to only 300 copies, so besides the wealth of information and knowledge, this volume is a true collector s item.

Read about the history of the View-Master company from the early days at 1939 Sawyer s to the products of 2000 from the minds at Fisher-Price.

This phenomenal work outlines the early making of blue-ring reels, the changes from Bakelite to plastic and ideas that never made it into the marketplace. Information about View-Master that is not commonly known which involved interviewing many company old timers and countless hours of investigation and research. Mary Ann and Wolfgang Sell have documented a history of one of America s classic toys. Their research opens a window into a world heretofore unknown to the View-Master collector.

TABLE OF CONTENTS:
I. Sawyer s History: Pre View-Master
II. William Gruber – His Idea Started It All
III. Stereocraft Engineering – A Valuable Sister Company to Sawyer s
IV. Creative – Producing the 3D Pictures to View
a) Management
b) Photographers
c) Artists
d) Tabletop Art
e) Stereo Drawings
f) Writers
V. View-Master History – Company Evolves, Changes Ownership & Direction Five Times
VI. View-Master Product Chronology
VII. Tru-Vue History
VIII. Our Overseas Cousins
IX. Special Applications and Spin-Offs
a) World War II Military Training Reels
b) Commercial Applications of View-Master
c) Movie Preview Reel Program
d) The Stereoscopic Atlas of Human Anatomy
e) View-Master Projects Uniquely William Gruber
f) Educating the Medical Profession
g) Special Applications (Rose Queen, Tomy, UNICEF)
h) 3D Book Productions, Holland
X. The Fourth Dimension
a) Record-A-View
b) Correlated Classroom Material
c) Sound Box Project
d) Talking Viewers
e) Other Sound Projects
XI. View-Master Trivia
a) Counterfeit View-Master
b) View-Master As An Icon
c) The Old Times Remembered
XII. For Your Information
a) 3D organizations
b) View-Master Viewer Guide